It basically means you write content with the goal of getting targeted traffic to a website or blog from Google or another search engine’s organic rankings. SEO is an acronym for Search Engine Optimization. Writing Pinterest board descriptions (as well as pin descriptions) this way is often referred to as “SEO-ing” or “keywording” on Pinterest. Name your board “How To Organize Kids Rooms” rather than something cutesy like “Kid Room Klutter.” No one will search for that on Pinterest. Your keyword list shows that “how to organize kids rooms” is a highly searched for term. So let’s say you have a blog about home organizing. While it can be tempting to use fun or trendy words, they aren’t going to help your boards come up in Pinterest’s search. Once you have your list of keywords that people are searching for on Pinterest, it’s time to name your boards and draft your board descriptions. Be sure and check out our guide on how to do keyword research first. That fact alone makes it all the more important to write board descriptions (and pin descriptions) with keywords people actually use when they search. Tips on Writing Descriptions on Pinterest Boardsīefore you start drafting Pinterest board descriptions, or for that matter even naming your boards, it’s important to understand Pinterest is a search and discovery platform.

Organizing pinterest boards